Most attempts to insert technology into fashion have been unsuccessful. Inventors have been “fashionizing” technology instead of “technologizing” fashion. The former technology disguised as fashion and the latter as fashion-driven technology. There is very little fashion-driven technology today but there are many example of fashionized technology: the laptop clutch purse, the inflatable dress, and the hoodie with an embedded camera: items that are interesting on the Runway but not appealing to the average woman for everyday wear and use.
The Techstyle accessory line will be an innovation based, fashion-driven technology that will appeal to jewelers because it will draw new types of consumers to their stores. The idea is to be an input to jewelers and allow them to meld their design aesthetic into the jewels.