Techstyle, Inc

Innovation Needed

Techstyle, Inc. — Tue, 19 Jan 2010 22:07:44 +0000

At the turn of the 20^th century, most jewelry that was not made of precious stones was made to mimic the real thing. In 1920, Coco Chanel did something revolutionary: she started selling jewelry that was intended to match the Chanel clothing line. She pioneered the notion that non-precious jewelry should not replicate real jewels—but that the jewelry should be made to match fashion. This new type of jewelry, called fashion or costume jewelry, created a booming market worldwide. Women clamored to buy fashion jewelry even if they could afford precious gems.

Today, fashion jewelry is usually made from an amalgam of plastics, glasses, lead crystal, and wood. Marketed, branded, and distributed through the right channels, fashion jewelry can cost as much or even more than that made with precious metals or gems. However– just as fine jewelry was given a run for its money with the introduction of fashion jewelry — fine jewelry and costume jewelry are losing large shares of consumers’ discretionary incomes to technology gadgets.

The jewelry industry has recognized this trend and is looking for innovations to recapture the interest of newer generations. For example, design firm Juicy Couture has created fun and whimsical online web presence selling jewelry pieces exclusive to their clothing line. Swarovski has created a new synthetic gem unit called Enlightened with online web competitions for designers to create online designs with virtual gems. Personalization, digitization, design, expression, and creativity are trends in the jewelry industry.

Real Time Design

Techstyle, Inc. — Tue, 19 Jan 2010 22:06:32 +0000

Essentially, Screen Gems are an ePaper display with an onboard image sensor embedded into a piece of jewelry. Using jewelry with Screen Gems, the user can sample their real environment in real time to customize colors and patterns on their jewelry piece (rings, bracelets, charms, and earrings).

Personalizable Jewelry

Techstyle, Inc. — Tue, 19 Jan 2010 22:05:36 +0000

Techstyle Screen Gems is just what the jewelry industry needs: a fully personalizable piece of jewelry that is neither fully a piece of jewelry nor a technology, but a fusion of both fashion and technology that will interest, excite, and attract tech savvy young consumers.

Technologizing Fashion

Techstyle, Inc. — Tue, 19 Jan 2010 01:15:28 +0000

Most attempts to insert technology into fashion have been unsuccessful. Inventors have been “fashionizing” technology instead of “technologizing” fashion. The former technology disguised as fashion and the latter as fashion-driven technology. There is very little fashion-driven technology today but there are many example of fashionized technology: the laptop clutch purse, the inflatable dress, and the hoodie with an embedded camera[1]: items that are interesting on the Runway but not appealing to the average woman for everyday wear and use.

The Techstyle accessory line will be an innovation based, fashion-driven technology that will appeal to jewelers because it will draw new types of consumers to their stores. The idea is to be an input to jewelers and allow them to meld their design aesthetic into the jewels.

[1] http://news.cnet.com/Geek-designer-wears-tech-well/2100-1041_3-6030370.html

Welcome to Techstyle, Inc.

Techstyle, Inc. — Sun, 17 Jan 2010 21:45:26 +0000

Techstyle, Inc. is a startup company incorporated in Virginia in late 2009. Techstyle, Inc. has a created a patent for a new type of jewelry that will appeal to all women– truly a fusion of fashion and technology. We are very excited about this new jewelry and foresee a potentially enormous market.

We are currently working on a prototype for our new jewelry and it should be available later this year. We will keep you posted on our progress. For more information about the product, please visit the About Us page.